Denim is one of the greatest environmental offenders in fashion: On average, jeans use up to 1,800 gallons of water to make one pair, about 500 billion gallons of water just for the jeans sold in the USA every year.
Enter Boyish Jeans, a collection of sustainable women's denim founded by California native, Jordan Nodarse. Boyish uses about 1/3 the amount of water that regular denim uses and all water used in the production process is recycled so no water is polluted in the process. The brand also uses less harmful chemicals during the dyeing process, and works exclusively with recycled fabrics and materials for everything from hangtags and hardware to the polybags. All this while delivering collections centered on vintage silhouettes with a modern update,