Last week, as I wore my new VEJA Hi-Top Tilapia trainers while I walked the trade shows, everyone kept commenting, "I love your sneakers! Are they Adidas?" Don't get me wrong, I'm a fan of Adidas. When it comes to mainstream sportswear brands, their efforts in sustainability are certainly laudable. However, VEJA is better. Cool, good-looking and sustainable. Check, check and check.

Veja buys cotton from 320 families who live off of organic farming and respect fair trade rules. This cotton is spun then weaved into canvas for Veja sneakers and accessories; the company sources the rubber for ts natural rubber soles from latex extracted from rubber trees located in the Amazon rainforest. This protects the rainforest by slowing erosion and desertification; and Veja only uses eco-tanned leather created with vegetable extract such as Acacia. Finally, Veja trainers are made in factories located in the state of Rio Grande Do Sul, a well-developed region in South Brazil. Workers’ rights are respected and extra hours are paid.

Select styles of VEJA Esplar Trainers are available in-store and online at

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